Dan Clarke
SEO & Digital Marketing Consultant
Singapore
Consultant, with broad international experience of SEO, SEM, Social Media, Online Marketing, and Web Development. Agency side & Client side
Working Experience
Gemini
Singapore - Singapore2021 Present
Digital Marketing & Expansion
Global head of SEO.
Responsible for Global SEO strategy and implementation for Gemini and its associated companies (Nifty Gateway, etc.)
Performed deep technical code audits of core product updates and new launches, and ran weekly reporting dashboards of target KPIs
Launched mutli-language site infrastructure and speced and built a full custom CMS for SEO efforts
Ran internal training for SEO best practice with the content directors and with the development team
Ran technical interviews with development candidates in Singapore and was key consultant to the regulatory team regarding technical operations
Acted as a key consultant on technical details of cryptocurrencies and blockchains (as the most senior experienced person in cryptocurrency technology in APAC)
Binance
Asia Pacific2018 2020
Digital Marketing & Expansion
Global head of SEO
Initially responsible for cofounding Binance Academy and building that in an SEO efficient way, we grew that from zero to millions of monthly PVs.
Transitioned then onto the core Binance product and ran SEO for the main .com site and local satellite operations.
Performed deep technical code audits of core product updates and new launches, and ran weekly reporting dashboards of target KPIs
Additional Roles
Sourced, negotiated, and integrated the credit card processor gateway for binance.com globally (>$bn/year volume)
Consulted and help drive internal security policies regards data protection and security
Ramped up local operation in Indonesia starting the local community and events, bringing in local key players and regulatory contacts.
disruptient
Singapore - Singapore2015 2018
Founder & CEO
disruptient is a full stack Digital Marketing Consultancy with a focus on SEO and Organic Digital Marketing Solutions, as well as Web Application development, and Online Solutions architecture.
We provide solutions to help companies across South East Asia reach and acquire their targets and grow their businesses online.
In addition to consultation, we teach and train both in the private sector and government agencies.
Additional Roles
Tutor / Instructor
The World Bank Civil Service College General Assembly Alpha CampMentor
Muru-D Impact HUBContributing writer
Tech in Asia e27CreITive
Singapore - Singapore2017 Present
Managing Director - Singapore
Managing and Running the Singapore and SEA Operations of the CreITive Global Media and Development Agency.
Following the Merger of disruptient with CreITive in 2017 I continue to run the SEO and Marketing operations of disruptient as a sub-company of CreITive, whilst working on business development and operations for the broader CreITive company in South East Asia.
Glasses Group Global
Kuala Lumpur - Malaysia2015 2015
Global Head of SEO
Responsible for delivering search marketing and content marketing solutions for a Nova Founders Capital Portfolio company.
A broad focus on all areas of organic and inbound marketing disciplines, delivering industry leading marketing solutions with a holistic approach over the breadth of all digital marketing channels
Consulting with on-page SEO advice relating to page content, crawlability, and code, as well as user experience and accessibility.
Co-ordinating off-Page SEO efforts including link development, backlink analysis and link profiling.
I manage and train a team of resources both locally and internationally within the Nova Founders network.
I am the Global Head of SEO, with current focus on South East Asia and Western Europe
Caliber Interactive
Dubai - United Arab Emirates2014-2015
Director of Search MENA
Responsible for delivering search marketing and content marketing solutions for various, corporate and multi-national, clients across the Middle East and North Africa (MENA) Region.
A broad focus on all areas of organic and inbound marketing disciplines, delivering industry leading marketing solutions with a holistic approach over the breadth of all digital marketing channels
Consulting with on-page SEO advice relating to page content, crawlability, and code, as well as user experience and accessibility.
Co-ordinating off-Page SEO efforts including link development, backlink analysis and link profiling.
I manage and train a team of resources both locally and internationally within the Caliber network.
I am the Technical lead for the MENA region and co-founder of the MENA operations arm of the company.
Starcom MediaVest
Dubai - United Arab Emirates2013-2014
Search Manager
SEO Specialist - Heading up the Search Engine Optimisation arm of the Search Marketing team for various, corporate and multi-national, clients across the Middle East and North Africa (MENA) Region.
Consulting with On-Page SEO advice relating to page Content, Crawlability, and Code, as well as User Experience and Accessibility.
Co-ordinating Off-Page SEO efforts including Linkbuilding, Backlink Analysis and Link Profiling.
MindShare
Dubai - United Arab Emirates2012-2013
Search Manager
SEO Specialist - Heading up the Search Engine Optimisation arm of the Search Marketing team for various, corporate and multi-national, clients across the Middle East and North Africa (MENA) Region.
Consulting with On-Page SEO advice relating to page Content, Crawlability, and Code, as well as User Experience and Accessibility.
Co-ordinating Off-Page SEO efforts including Linkbuilding, Backlink Analysis and Link Profiling.
Groupon
Berlin - Germany2011-2012
Search Manager
Head of SEO for English speaking world (excl North America) including: UK, Ireland, Australia, New Zealand, South Africa, Hong Kong, Singapore, Malaysia, United Arab Emirates and Israel.
Managing and training team of 30+ people in aspects of Search Engine Optimisation and Web Development.
Providing in depth technical analysis and advice on SEO strategies, as well as providing SEO based technical Web Development assistance (PHP, MySQL, jQuery, etc..)
Co-ordinating and controlling Global Link Building efforts with numerous external agencies across 20+ countries with an annual budget in excess of €1.5m.
Performing Backlink Analysis and Link Profiling for prospective link partners and externally built links.
Econa Shopping GmbH
Berlin - Germany2011-2011
Search Manager
Online Marketing strategy and execution for the promotion of a UK start up Website.
Entirely results driven, I achieved substantial growth month on month, consistently increasing both revenue and traffic far above the projected levels.
I left after 3 months, on personal grounds, and the project was ultimately cancelled a few months later after failing to maintain the projected growth.
Idealo Internet GmbH
Berlin - Germany2009-2011
UK Content Manager
Managing a team of people in growing the UK arm of a successful German Price Comparison service.
We achieved great growth and expansion and I was able to train many people in areas of Online Marketing and promotion which was very rewarding.