Dan Clarke
SEO & Digital Marketing Consultant

Singapore
Singapore

Consultant, with broad international experience of SEO, SEM, Social Media, Online Marketing, and Web Development. Agency side & Client side

 

Working Experience

Gemini
Singapore - Singapore

2021   Present

Digital Marketing & Expansion

Global head of SEO.

Responsible for Global SEO strategy and implementation for Gemini and its associated companies (Nifty Gateway, etc.)

Performed deep technical code audits of core product updates and new launches, and ran weekly reporting dashboards of target KPIs

Launched mutli-language site infrastructure and speced and built a full custom CMS for SEO efforts

Ran internal training for SEO best practice with the content directors and with the development team

Ran technical interviews with development candidates in Singapore and was key consultant to the regulatory team regarding technical operations

Acted as a key consultant on technical details of cryptocurrencies and blockchains (as the most senior experienced person in cryptocurrency technology in APAC)

Binance
Asia Pacific

2018   2020

Digital Marketing & Expansion

Global head of SEO

Initially responsible for cofounding Binance Academy and building that in an SEO efficient way, we grew that from zero to millions of monthly PVs.

Transitioned then onto the core Binance product and ran SEO for the main .com site and local satellite operations.

Performed deep technical code audits of core product updates and new launches, and ran weekly reporting dashboards of target KPIs

Additional Roles

Sourced, negotiated, and integrated the credit card processor gateway for binance.com globally (>$bn/year volume)

Consulted and help drive internal security policies regards data protection and security

Ramped up local operation in Indonesia starting the local community and events, bringing in local key players and regulatory contacts.

disruptient
Singapore - Singapore

2015   2018

Founder & CEO

disruptient is a full stack Digital Marketing Consultancy with a focus on SEO and Organic Digital Marketing Solutions, as well as Web Application development, and Online Solutions architecture.

We provide solutions to help companies across South East Asia reach and acquire their targets and grow their businesses online.

In addition to consultation, we teach and train both in the private sector and government agencies.

Additional Roles

Tutor / Instructor

The World Bank Civil Service College General Assembly Alpha Camp

Mentor

Muru-D Impact HUB

Contributing writer

Tech in Asia e27
CreITive
Singapore - Singapore

2017   Present

Managing Director - Singapore

Managing and Running the Singapore and SEA Operations of the CreITive Global Media and Development Agency.

Following the Merger of disruptient with CreITive in 2017 I continue to run the SEO and Marketing operations of disruptient as a sub-company of CreITive, whilst working on business development and operations for the broader CreITive company in South East Asia.

Glasses Group Global
Kuala Lumpur - Malaysia

2015   2015

Global Head of SEO

Responsible for delivering search marketing and content marketing solutions for a Nova Founders Capital Portfolio company.

A broad focus on all areas of organic and inbound marketing disciplines, delivering industry leading marketing solutions with a holistic approach over the breadth of all digital marketing channels

Consulting with on-page SEO advice relating to page content, crawlability, and code, as well as user experience and accessibility.

Co-ordinating off-Page SEO efforts including link development, backlink analysis and link profiling.

I manage and train a team of resources both locally and internationally within the Nova Founders network.

I am the Global Head of SEO, with current focus on South East Asia and Western Europe

Caliber Interactive
Dubai - United Arab Emirates

2014-2015

Director of Search MENA

Responsible for delivering search marketing and content marketing solutions for various, corporate and multi-national, clients across the Middle East and North Africa (MENA) Region.

A broad focus on all areas of organic and inbound marketing disciplines, delivering industry leading marketing solutions with a holistic approach over the breadth of all digital marketing channels

Consulting with on-page SEO advice relating to page content, crawlability, and code, as well as user experience and accessibility.

Co-ordinating off-Page SEO efforts including link development, backlink analysis and link profiling.

I manage and train a team of resources both locally and internationally within the Caliber network.

I am the Technical lead for the MENA region and co-founder of the MENA operations arm of the company.

Starcom MediaVest
Dubai - United Arab Emirates

2013-2014

Search Manager

SEO Specialist - Heading up the Search Engine Optimisation arm of the Search Marketing team for various, corporate and multi-national, clients across the Middle East and North Africa (MENA) Region.

Consulting with On-Page SEO advice relating to page Content, Crawlability, and Code, as well as User Experience and Accessibility.

Co-ordinating Off-Page SEO efforts including Linkbuilding, Backlink Analysis and Link Profiling.

MindShare
Dubai - United Arab Emirates

2012-2013

Search Manager

SEO Specialist - Heading up the Search Engine Optimisation arm of the Search Marketing team for various, corporate and multi-national, clients across the Middle East and North Africa (MENA) Region.

Consulting with On-Page SEO advice relating to page Content, Crawlability, and Code, as well as User Experience and Accessibility.

Co-ordinating Off-Page SEO efforts including Linkbuilding, Backlink Analysis and Link Profiling.

Groupon
Berlin - Germany

2011-2012

Search Manager

Head of SEO for English speaking world (excl North America) including: UK, Ireland, Australia, New Zealand, South Africa, Hong Kong, Singapore, Malaysia, United Arab Emirates and Israel.

Managing and training team of 30+ people in aspects of Search Engine Optimisation and Web Development.

Providing in depth technical analysis and advice on SEO strategies, as well as providing SEO based technical Web Development assistance (PHP, MySQL, jQuery, etc..)

Co-ordinating and controlling Global Link Building efforts with numerous external agencies across 20+ countries with an annual budget in excess of €1.5m.

Performing Backlink Analysis and Link Profiling for prospective link partners and externally built links.

Econa Shopping GmbH
Berlin - Germany

2011-2011

Search Manager

Online Marketing strategy and execution for the promotion of a UK start up Website.

Entirely results driven, I achieved substantial growth month on month, consistently increasing both revenue and traffic far above the projected levels.

I left after 3 months, on personal grounds, and the project was ultimately cancelled a few months later after failing to maintain the projected growth.

Idealo Internet GmbH
Berlin - Germany

2009-2011

UK Content Manager

Managing a team of people in growing the UK arm of a successful German Price Comparison service.

We achieved great growth and expansion and I was able to train many people in areas of Online Marketing and promotion which was very rewarding.

Dan Clarke
SEO & Digital Marketing Consultant

Singapore
Singapore
 

Projects

Online Projects

2010   Present

Online Projects

List of Online Projects

Various personal online projects related to Web Development, SEO, and other areas of online marketing.

Many projects which utilize third party API's may no longer work owning to API changes. Most projects are not currently maintained.

 

Certifications

Google Adwords

Adwords Qualified Individual

Google Adwords Individually Qualified, having acheived passing marks on Google Advertising Fundamentals, and Search Advertising Advanced Exams

Certificate of Qualification

 

Technical Knowledge

 

HTML/HTML5

Advanced Knowledge

Advanced

MySQL

Extensive Knowledge

Extensive Knowledge

PHP

Extensive Knowledge

Extensive Knowledge

CSS/CSS3

Extensive Knowledge

Extensive Knowledge

jQuery

Average Knowledge

Average Knowledge

JavaScript

Fair Knowledge

Fair Knowledge

Web Application Security

Good Knowledge

Good Knowledge

REST API

Good Knowledge

Good Knowledge

 

Languages

English

Native Speaker

Native Speaker

German

Fluent

Fluent

Indonesian

Advanced

Advanced

Mandarin

Beginner

Beginner

 

References


  • Hristina Hristova × Social Media Strategist × Groupon UK & IE

    Dan is an exceptional professional, with great knowledge on technology, developing, SEO management and all things digital. In his role as a SEO Manager, Dan repeatedly showed dedication, competency and eagerness to always do more. His ambition, talent and easy-going personality have made him a valuable team member, and an amazing colleague to work with. Dan has an extensive grasp of organisations as a whole, and identifies projects and campaigns, which could benefit from his creativity and substantial technological practice. During my time at Groupon, Dan has been my point of reference in a number of areas, as his knowledge of the digital scene and trends made him an expert in the field. I would strongly recommend Dan, and would love to work with him again in the future.


  • Dave Hartshorne × Managing Director × Dijitul.com Ltd

    Dan is a very talented and experienced individual with a huge knowledge base regarding the SEO industry. His advice is invaluable and delivery method was just beyond belief. Certainly a guy worth having as part of your team.


  • Thi-Sophani Thach × Junior SEO Marketing Manager × Groupon

    The SEO world could not have been more fascinating and fun if we did not have Dan Clarke in our team. Because we never have enough to learn, Dan is the right person to discuss about SEO. He has a great knowledge and experience and he's always helpful to answer questions. He has as much professional qualities (he's serious and know how to react for each situation and issues) as human qualities (he's able to motivate people to work in a good mood and knows how to make us comfortable). I am sure he will go very far... I would be very proud to know the 2010-2020s SEO guru.


  • Farooq Bhatti × Senior Consultant × Business Setup Consultants

    Dan is a true expert within his field, spend 5 minutes with him and you will know without a doubt that he is a master at SEO. You will find very few experts such as him in the GCC region who truly have an in depth understanding of what they are talking about.

 

Personal Interests

 
  • Finance & Economics (Financial Markets, Financial Planning, Portfolio Management, etc)
  • Geo-Politics (Current Events, Foreign Affairs, etc)
  • Travel (South East Asia, Middle East, Central Europe, etc)
  • Mensa Member
 

Contact

Singapore
Singapore