Available for consulting

Crypto & Digital Marketing Consultant

Head of SEO with 15+ years of experience across crypto exchanges, fintech, and global marketplaces. Previously Binance, Gemini, HSBC. Based in Asia-Pacific.

Dan Clarke

Former companies
Binance Gemini Polygon Banxa Bitget

01

Experience

2026 — Present

Head of SEO

Banxa — Remote

Full ownership of SEO strategy and execution for Banxa, a leading fiat-to-crypto payment gateway. Technical SEO, content strategy, and organic growth across global markets.

Technical SEO Organic Growth Crypto Payments
2022 — 2023

Director of SEO

Polygon Labs — Singapore, Dubai

Led SEO strategy for Polygon's global expansion across developer documentation, ecosystem sites, and product launches. Technical SEO for blockchain infrastructure content.

Blockchain Technical SEO Developer Docs
2022 — 2023

International Marketing & Operations

Bitget — Singapore

International marketing strategy and operational growth for Bitget exchange. Regional expansion across APAC markets.

Crypto Exchange International Markets APAC Growth
2021 — 2022

Global Head of SEO

Gemini — Singapore

Global SEO strategy and implementation for Gemini and associated properties including Nifty Gateway. Built multi-language site infrastructure and a custom CMS from scratch. Deep technical audits of product launches, weekly KPI reporting, and internal SEO training across content and engineering teams.

Technical SEO CMS Architecture i18n
2021 — 2023

Global Head of SEO

Gemini — Singapore

Global SEO strategy and implementation for Gemini and associated properties including Nifty Gateway. Built multi-language site infrastructure and a custom CMS from scratch. Deep technical audits of product launches, weekly KPI reporting, and internal SEO training across content and engineering teams.

Technical SEO CMS Architecture i18n
2018 — 2020

Global Head of SEO

Binance — Asia Pacific

Co-founded Binance Academy and grew it from zero to millions of monthly pageviews. Transitioned to the core .com product, running SEO across the main site and local satellite operations. Sourced and integrated the global credit card payment gateway processing over $1bn/year in volume.

Programmatic SEO Payments Integration Content at Scale
2015 — 2018

Founder & CEO

disruptient — Singapore

Full-stack digital marketing consultancy focused on SEO and organic growth across South East Asia. Client work plus teaching and training for the private sector and government agencies including The World Bank and Singapore Civil Service College.

Agency Training SEA Markets
2011 — 2015

SEO Leadership

Groupon, MindShare, Starcom MediaVest, Caliber — Dubai / Berlin

Progressive SEO leadership across major agencies and global brands. Managed teams of 30+ across 20+ countries at Groupon with link building budgets exceeding €1.5m/year. Director-level roles running search for the MENA region.

Agency-side MENA Team Leadership

02

Capabilities

Technical SEO Programmatic SEO Content Strategy International SEO Web Development PHP / MySQL HTML / CSS / JS REST APIs Cryptocurrency & Blockchain Growth Strategy Analytics & Reporting Team Training Web App Security AI & Automation

03

Projects


© Dan Clarke 2026